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One tag should link to a variety of themes and keywords which you have posted about and you should assign no more than three tags .  Make sure that the tags you choose are not just repetitive of one another and diverse because this can actually hurt your SEO efforts. Along with reviving some of your articles that is previous and helping readers find exactly what theyre looking for linking allows you to underline your own website's validity.  It is possible to link to your web pages or to some other blog posts.   Shorten Your Blog URL Site URLs are among the very first things that search engines crawl since its another touch point for the motors to tell what your webpage is about.  For this reason, its readable and to avoid a mess of numbers and characters that provide no context to the reader or to search engines.

 

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Below is a sheet that divides down the anatomy of a URL; it shows the best way to structure them and where to put keywords.  Remember your URL doesn't have to be a pick from the webpage title.  Using shorter URLs is a practice because they're easier for readers and search engines to understand. You'll be on the right track to creating content for your readers and creating a better site strategy.

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From what Ive discovered SEO gets you so far.  To reach the top and stay there, an guide has to be helpful to the reader.  The biggest reason for this is because it contrasts with Googles number one need to rank the most useful content . To aid you, here are just six of the blogging best practices Ive used to assist my posts rank.  By the end of this article, youll have a easy playbook.    The Perfect Word Length Should you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ research: Many people use this chart to justify writing really very long articles. From my experience, a 200-word manual that is super-useful will outrank a helpful guide of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I just said there is no perfect length, I follow this rule because it compels me to consider all angles of the topic Im speaking about.

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  They scan.  In fact, research finds that youre lucky if more people read more than 20 percent of what youve written. So, if you would like to keep people youve got to break down your writing . They look like function.  They frighten off people.  If you frighten off people, they leave your website.  And if they leave your site, thats an indicator to Google your article isnt very helpful.  And if its not helpful, you start to fall in rankings.  

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The first headline has the answer to the issue inside.  How do you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason to keep reading the report.  The headline creates interest.  You dont know what will make an egg easier to unsubscribe if you don't keep reading. And if they stay on your own page longer, thats an indicator to Google that youve got great content.  Therefore, after youve written your article, go back and look for opportunities to make hooks.  Should you need help with your hooks and headlines, 1 source I turn to time and time again is this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists It turns out our brains are wired for lists. Participants in the study were far more likely to reach goals if they created lists compared to those who didn't.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most often its in the kind of a listing.  From the example above, Google shows lots of steps on how best to plan an event right within its own results.  The motive Featured Snippets are so valuable is that in the event the post is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved our rankings and our traffic.  If you want to get a Featured Snippet, theres still some speculation on how Google picks them, but generally whenever I write a blog post, I try to include lists or measures as frequently as possible.   The Kinds of Pictures That Work Best Take a look at Both of These pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not that the image of stones isnt appealing, but its that were actually hardwired to like images of people improved.

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Since I started using pictures of people in my blog posts, Ive discovered they get shared a whole lot more, which is another factor Google considers in its rankings.  Its a small change which makes a significant difference.    Your Posts Must be Evergreen Perhaps you have clicked on a post from a Google search result only to obtain the content obsolete When I encounter outdated articles, I click the back button and try another result. Thats why should I need something to rank highly, I attempt to create whats called evergreen contentcontent that remains applicable over a long period of time.  This implies I avoid writing about things that include time-based info or fads.  A number of Wild Apricots evergreen content was in the top of Googles search results for ages. If youd like my full playbook on nonprofit SEO, it is possible to watch my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to Your Website.